The media landscape is changing so we must be nimble to these shifts. Last week NY Ad Age held its first conference devoted to the changing definition of media. Here are a few lessons to share with your team.
Community management business is your business
Gone are the days of being storytellers for our brands. We must now wear the hat of community management. As a marketer we must position our brands to be center stage.
Gone are the days of being storytellers for our brands. We must now wear the hat of community management. As a marketer we must position our brands to be center stage.
Twitter with limits
Twitter is a great way for brand executives and celebs to connect to a brand, however tweeters wonder if the content is natural. Social Media is just that, a platform for all to express ourselves from clothing, to resort stay, to finding the best concert ever. Don’t flood the tweets with unnatural comments. Your followers can tell.
Twitter is a great way for brand executives and celebs to connect to a brand, however tweeters wonder if the content is natural. Social Media is just that, a platform for all to express ourselves from clothing, to resort stay, to finding the best concert ever. Don’t flood the tweets with unnatural comments. Your followers can tell.
My true numbers
We have all been in meetings where favorable web numbers or high polling data was reported to justify a marketing campaign. This is an issue! What are the real web-metrics we all should use to provide our brands with raw/true data? While I don’t know the answer to that, I can tell you that mobile can drive traffic to a company's websites. Again, Mobile is an excellent tool for driving traffic to your website, but don’t bank on it. Don’t bank that it will drive comparable revenue as other promos.
We have all been in meetings where favorable web numbers or high polling data was reported to justify a marketing campaign. This is an issue! What are the real web-metrics we all should use to provide our brands with raw/true data? While I don’t know the answer to that, I can tell you that mobile can drive traffic to a company's websites. Again, Mobile is an excellent tool for driving traffic to your website, but don’t bank on it. Don’t bank that it will drive comparable revenue as other promos.
Find your Twitter Trigger
You want to get traction from your tweets, next engage your followers. It’s not rocket science. Know the demo and socialgraph of your followers. If your twitter site function is to give quick cake baking recipes then don’t post stock trade reports. Your audience doesn’t care. However start a tweet about Zero Calorie frosting and watch your tweets soar through the roof. From here you understand what engaging your followers are all about. http://adage.com/meconference2010/article?article_id=147373 And of course to add credibility to you and “you being social” in FB or Twitter add links to sites where your followers can get more information.
You want to get traction from your tweets, next engage your followers. It’s not rocket science. Know the demo and socialgraph of your followers. If your twitter site function is to give quick cake baking recipes then don’t post stock trade reports. Your audience doesn’t care. However start a tweet about Zero Calorie frosting and watch your tweets soar through the roof. From here you understand what engaging your followers are all about. http://adage.com/meconference2010/article?article_id=147373 And of course to add credibility to you and “you being social” in FB or Twitter add links to sites where your followers can get more information.
Who knows what's real
“I refuse to allow reality programming to shape my reality.” But this is not the way Millennials or Gen Y sees it. They are the mid-70’s to the 2000: http://en.wikipedia.org/wiki/Generation_Y. Due to the fact Gen Y or the Millennials grew up with reality programming (Real World, Road Rules, The Hills) the lines are hazy. There is a lack of scripted content which blurs the lines between actual reality and hyper-reality. Scripted dramas will provide a line of absolute. And as I said before, bring back Dallas, The Cosby Show, Boston Public, and 24.
“I refuse to allow reality programming to shape my reality.” But this is not the way Millennials or Gen Y sees it. They are the mid-70’s to the 2000: http://en.wikipedia.org/wiki/Generation_Y. Due to the fact Gen Y or the Millennials grew up with reality programming (Real World, Road Rules, The Hills) the lines are hazy. There is a lack of scripted content which blurs the lines between actual reality and hyper-reality. Scripted dramas will provide a line of absolute. And as I said before, bring back Dallas, The Cosby Show, Boston Public, and 24.
Way too many buttons
When developing apps for clients do one simple thing, KEEP IT SIMPLE. We want the end user to not be frustrated. A frustrated user will be your next non-app user. Keep your message simple and evoke emotions. http://adage.com/meconference2010/article?article_id=147374
When developing apps for clients do one simple thing, KEEP IT SIMPLE. We want the end user to not be frustrated. A frustrated user will be your next non-app user. Keep your message simple and evoke emotions. http://adage.com/meconference2010/article?article_id=147374
It only takes 1 Stone
How many times did we not get accounts because the other agency was big. Oh forget about it! “I no longer acccept that only the big boys get the great accounts. My team has talents that are unparallel and we have 1 stone.” I Samuel Chapter 17 Verse 49. Being a “big boy” only makes you a “big target” and less nimble.
How many times did we not get accounts because the other agency was big. Oh forget about it! “I no longer acccept that only the big boys get the great accounts. My team has talents that are unparallel and we have 1 stone.” I Samuel Chapter 17 Verse 49. Being a “big boy” only makes you a “big target” and less nimble.
Going with a "one stone" agency also allows for personal interaction and curtails countless meetings that wind up being billable and not productive. In the long run you also save money due to the smaller agency's lack of overhead. No other little stones to pay for. Loved the article...Nana knows her stuff!!!
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