There was an article I read a few weeks backs regarding 7 Blogging No No's. Blogging Mistakes While we all have pet peeves....my #1 Pet Peeve is a Blog that lacks direction. Blogging for your business is important, but doing it wrong can cost you customers and your reputation.
1) Bad writing – Whether grammatical, punctuation, usage or even spelling errors, there’s a good chance that if the blog isn’t written well, your customers won’t come back.
2) Presenting instead of conversing – Good blog posts are those that inspire conversation and drive readers to comment, share or engage with the content.
3) Being too promotional – Establish a blog that provides regularly interesting, useful and informational (not promotional) content will make customers more likely to make purchasing decisions.
4) It’s about the people not the words – Companies are starting blogs as a means to connect further with their customers and in the end sell more products. But the message is unsuccessful if the person on the other end, in this case the reader, can’t understand or can’t relate to what you are saying.
5) Lack of direction/strategy – You need to be clear about what users can expect when they visit it.
6) Not utilizing your experience – Make the most out of your experience and be sure to offer a unique perspective. Don’t just say what everyone else is saying.
7) Taking advantage of technology – It’s important to master the basics to make your blog look good and read well. Consider varied content types, whether it’s a standard text blog, video interviews, podcasts or an infographic.
Blog on my friends...Blog on.
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